Optimal Auctions Capturing Constraints in Sponsored Search

Most sponsored search auctions use the Generalized Second Price (GSP) rule. Given the GSP rule, they try to give an optimal allocation, an easy task when the only need is to allocate ads to slots. However, when other practical conditions must be fulfilled

• Type: Journal
• Year: 2009
• Where: AAIM
• Authors: Esteban Feuerstein, Pablo Ariel Heiber, Matías Lopez-Rosenfeld, Marcelo Mydlarz
• Keywords: AAIM 2009, Algorithms, Generalized Second Price, Optimal Allocations, Practical Conditions