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MKTSCI
2011
2011
Opinion Leadership and Social Contagion in New Product Diffusion
Real-time Traffic| Added | 14 May 2011 |
| Updated | 14 May 2011 |
| Type | Journal |
| Year | 2011 |
| Where | MKTSCI |
| Authors | Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente |
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