Reserve prices in internet advertising auctions: a field experiment

We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapted to the

• Type: Journal
• Year: 2011
• Where: SIGECOM
• Authors: Michael Ostrovsky, Michael Schwarz
• Keywords: Advertisements, Auction Design, ECommerce, Optimal Auction, SIGECOM 2011