We prove that every n-point metric space of negative type (and, in particular, every npoint subset of L1) embeds into a Euclidean space with distortion O(  log n ? log log n), a result which is tight up to the iterated logarithm factor. As a consequence, we obtain the best known polynomial-time approximation algorithm algorithm for the Sparsest Cut problem with general demands. If the demand is supported on a subset of size k, we achieve an approximation ratio of O(  log k ? log log k). 							
						
							
					 															
					Sanjeev Arora, James R. Lee, Assaf Naor