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ECIS
2003

An analysis of the impact of reputation on supply webs

14 years 11 months ago
An analysis of the impact of reputation on supply webs
In long-term, recurring contractual relationships, which are common in the B2B-area, reputation and trust play an outstanding role. The impact of reputation and price-based assessment of suppliers on the material flow in the supply chain will be investigated in this analysis. Positive reputation proves to be a key factor to reach a market dominating position. We observed in our simulation, that the assessment of suppliers towards a reputation-based choice has a positive effect on supply chain stabilitiy. In the worst case, a strong reputationbased choice leads to the formation of monopolies. The Bullwip-Effect, that could be observed as a second phenomenon in our simulation setting, represents a countertendency to the reputation-based monopoly effect. This countereffect is observed to be even stronger for members of tiers with a high fluctuation of order rates. Keywords Supply Chain Management, reputation, multi-agent-systems
Jochen Franke, Tim Stockheim
Added 31 Oct 2010
Updated 31 Oct 2010
Type Conference
Year 2003
Where ECIS
Authors Jochen Franke, Tim Stockheim
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