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» An Analysis of Factors Used in Search Engine Ranking
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AAAI
2007
15 years 4 months ago
Modeling Contextual Factors of Click Rates
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
Hila Becker, Christopher Meek, David Maxwell Chick...
108
Voted
DSS
2007
96views more  DSS 2007»
15 years 1 months ago
Factors relating to the decision to click on a sponsored link
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
Bernard J. Jansen, Anna Brown, Marc Resnick
DAGSTUHL
2007
15 years 3 months ago
A Deeper Investigation of PageRank as a Function of the Damping Factor
PageRank is defined as the stationary state of a Markov chain. The chain is obtained by perturbing the transition matrix induced by a web graph with a damping factor α that spre...
Paolo Boldi, Massimo Santini, Sebastiano Vigna
WSDM
2010
ACM
251views Data Mining» more  WSDM 2010»
15 years 11 months ago
Large Scale Query Log Analysis of Re-Finding
Although Web search engines are targeted towards helping people find new information, people regularly use them to re-find Web pages they have seen before. Researchers have noted ...
Jaime Teevan, Sarah K. Tyler
WWW
2007
ACM
16 years 2 months ago
Brand awareness and the evaluation of search results
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
Bernard J. Jansen, Mimi Zhang, Ying Zhang