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SIGKDD
2002
15 years 3 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
148
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AUSDM
2007
Springer
15 years 9 months ago
2007
Springer
This paper reports the results of feature reduction in the analysis of a population based dataset for which there were no specific target variables. All attributes were assessed a...
150
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ESWA
2007
15 years 3 months ago
2007
The credit card industry has been growing rapidly recently, and thus huge numbers of consumers’ credit data are collected by the credit department of the bank. The credit scorin...
108
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IDA
2008
Springer
15 years 3 months ago
2008
Springer
Data mining (DM) research has successfully developed advanced DM techniques and algorithms over the last few decades, and many organisations have great expectations to take more be...
131
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ICDM
2007
IEEE
15 years 7 months ago
2007
IEEE
Mining frequent patterns in transaction databases has been studied extensively in data mining research. However, most of the existing frequent pattern mining algorithms do not con...