We analyze how online reviews can be used to evaluate product differentiation strategy based on the theories of hyperdifferentiation and resonance marketing. Hyperdifferentiation ...
Traditional data mining techniques have been extensively applied to find interesting patterns, build descriptive and predictive models from large volumes of data accumulated throug...
Mykola Pechenizkiy, Nikola Trcka, Ekaterina Vasily...
This paper analyzes the trustor and trustee factors that lead to inter-personal trust using a well studied Trust Antecedent framework in management science [10]. To apply these fac...
Viet-An Nguyen, Ee-Peng Lim, Jing Jiang, Aixin Sun
Many techniques exist for analyzing information domains in preparation for systems design. No systematic technique exists, however, for analyzing a system or domain in terms of it...
Agile project management with Scrum derives from best business practices in companies like Fuji-Xerox, Honda, Canon, and Toyota. Toyota routinely achieves four times the productiv...
Jeff Sutherland, Anton Viktorov, Jack Blount, Niko...