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WINE
2005
Springer
184views Economy» more  WINE 2005»
15 years 2 months ago
A Comparative Study on Marketing Mix Models for Digital Products
The rise of the Internet and electronic commerce provide a huge marketspace and unique transaction process for digital products. It is significant to discuss whether established m...
Kanliang Wang, Yuan Wang, Jingtao Yao
KDD
2001
ACM
156views Data Mining» more  KDD 2001»
15 years 9 months ago
A Customer Purchase Incidence Model Applied to Recommender Services
In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg's repeat-buying theory to Web-based information products...
Andreas Geyer-Schulz, Michael Hahsler, Maximillian...
151
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SIGECOM
2011
ACM
259views ECommerce» more  SIGECOM 2011»
14 years 7 days ago
Designing adaptive trading agents
ended abstract summarizes the research presented in Dr. Pardoe’s recently-completed Ph.D. thesis [Pardoe 2011]. The thesis considers how adaptive trading agents can take advantag...
David Pardoe, Peter Stone
ECIS
2000
14 years 10 months ago
Security and Productivity Improvements - Sufficient for the Success of Secure Electronic Transaction?
Online payments in business-to-consumer electronic commerce are mainly made with credit cards. Fraud and chargebacks are a significant issue for merchants and payment card brands, ...
Michael Fritscher, Oliver Kump
WSC
2007
14 years 11 months ago
Using simulation to predict market behavior for outbound call centers
In the last few years, the call center industry has considerably grown especially the outbound call center area, such as telemarketing. The productivity of the call centers has si...
Paulo J. de Freitas Filho, Geovani Ferreira da Cru...