Purpose – The purpose of this paper is to identify the most popular techniques used to rank a web page highly in Google. Design/methodology/approach – The paper presents the r...
Anchor text has been shown to be effective in ranking[6] and a variety of information retrieval tasks on web pages. Some authors have expanded on anchor text by using the words ar...
Link analysis methods have been used successfully for knowledge discovery from the link structure of mutually linking entities. Existing link analysis methods have been inherently...
Link analysis has been used to enhance retrieval results of the web search for years. PageRank and HITS are the two well-known algorithms widely used by most researchers. The form...
Markov models have been widely used for modelling users' navigational behaviour in the Web graph, using the transitional probabilities between web pages, as recorded in the w...