52 search results - page 5 / 11 » Improving Ad Relevance in Sponsored Search |
WWW
2005
ACM
15 years 10 months ago
2005
ACM
In this paper we present the Infocious Web search engine [23]. Our goal in creating Infocious is to improve the way people find information on the Web by resolving ambiguities pre...
CLEF
2007
Springer
15 years 3 months ago
2007
Springer
The paper describes our participation in Monolingual tasks at CLEF 2007. We submitted results for the following languages: Hungarian, Bulgarian and Czech. We focused on studying d...
PVLDB
2010
14 years 4 months ago
2010
Output URL bidding is a new bidding mechanism for sponsored search, where advertisers bid on search result URLs, as opposed to keywords in the input query. For example, an adverti...
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CIKM
2008
Springer
14 years 11 months ago
2008
Springer
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
120
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WEBI
2009
Springer
15 years 4 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...