We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
Images can affect people on an emotional level. Since the emotions that arise in the viewer of an image are highly subjective, they are rarely indexed. However there are situation...
Giving suggestions to users of Web-based services is a common practice aimed at enhancing their navigation experience. Major Web Search Engines usually provide Suggestions under t...
Ranieri Baraglia, Fidel Cacheda, Victor Carneiro, ...
Tags have recently become popular as a means of annotating and organizing Web pages and blog entries. Advocates of tagging argue that the use of tags produces a 'folksonomy...
We present GoGetIt!, a tool for generating structure-driven crawlers that requires a minimum effort from the users. The tool takes as input a sample page and an entry point to a W...
Altigran Soares da Silva, Edleno Silva de Moura, J...