Social networking has become a popular way for users to meet and interact online. Users spend a significant amount of time on popular social network platforms (such as Facebook, M...
Gianluca Stringhini, Christopher Kruegel, Giovanni...
This paper aims at studying the roles of social features (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. ...
—Social networking sites, such as MySpace, Facebook and Flickr, are gaining more and more popularity among Internet users. As users are enjoying this new style of networking, pri...
Social networking web sites or social networks for short (SNs) have become an important web service with a broad range of applications. In an SN, a user publishes and shares inform...
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...