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» Introduction to Computational Advertising
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CHI
2009
ACM
15 years 10 months ago
What do you see when you're surfing?: using eye tracking to predict salient regions of web pages
An understanding of how people allocate their visual attention when viewing Web pages is very important for Web authors, interface designers, advertisers and others. Such knowledg...
Georg Buscher, Edward Cutrell, Meredith Ringel Mor...
CHI
2003
ACM
15 years 10 months ago
The kinedit system: affective messages using dynamic texts
Kinetic (dynamic) typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film a...
Jodi Forlizzi, Johnny C. Lee, Scott E. Hudson
CHI
2003
ACM
15 years 10 months ago
Shiny happy people building trust?: photos on e-commerce websites and consumer trust
Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to produc...
Jens Riegelsberger, Martina Angela Sasse, John D. ...
AINA
2008
IEEE
15 years 4 months ago
Wireless Sensor Network for Localized Maritime Monitoring
In this paper, we propose a novel routing algorithm for maritime monitoring of short term events where large area monitoring relies on small buoys drifting along with local curren...
Pedro N. E. S. Barbosa, Neil M. White, Nick R. Har...
HPDC
2007
IEEE
15 years 4 months ago
A provisioning model and its comparison with best-effort for performance-cost optimization in grids
The resource availability in Grids is generally unpredictable due to the autonomous and shared nature of the Grid resources and stochastic nature of the workload resulting in a be...
Gurmeet Singh, Carl Kesselman, Ewa Deelman