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» Large-scale behavioral targeting
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103
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AAAI
2007
15 years 13 hour ago
Authorial Idioms for Target Distributions in TTD-MDPs
In designing Markov Decision Processes (MDP), one must define the world, its dynamics, a set of actions, and a reward function. MDPs are often applied in situations where there i...
David L. Roberts, Sooraj Bhat, Kenneth St. Clair, ...
53
Voted
IPPS
2007
IEEE
15 years 4 months ago
Automatic Program Segment Similarity Detection in Targeted Program Performance Improvement
Targeted optimization of program segments can provide an additional program speedup over the highest default optimization level, such as -O3 in GCC. The key challenge is how to au...
Haiping Wu, Eunjung Park, Mihailo Kaplarevic, Ying...
WECWIS
2005
IEEE
157views ECommerce» more  WECWIS 2005»
15 years 3 months ago
A Recommender for Targeted Advertisement of Unsought Products in E-Commerce
Recommender systems are a powerful tool for promoting sales in electronic commerce. An effective shopping recommender system can help boost the retailer’s sales by reminding cus...
Koung-Lung Lin, Jane Yung-jen Hsu, Han-Shen Huang,...
UAI
2000
14 years 11 months ago
A Decision Theoretic Approach to Targeted Advertising
A simple advertising strategy that can be used to help increase sales of a product is to mail out special o ers to selected potential customers. Because there is a cost associated...
David Maxwell Chickering, David Heckerman
83
Voted
ICDCS
2011
IEEE
13 years 9 months ago
Understanding the Network and User-Targeting Properties of Web Advertising Networks
—Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In t...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...