Sciweavers

885 search results - page 43 / 177
» Large-scale behavioral targeting
Sort
View
CHI
2005
ACM
15 years 10 months ago
A comparison of LSA, wordNet and PMI-IR for predicting user click behavior
A predictive tool to simulate human visual search behavior would help interface designers inform and validate their design. Such a tool would benefit from a semantic component tha...
Ishwinder Kaur, Anthony J. Hornof
DAWAK
1999
Springer
15 years 2 months ago
OLAP-based Scalable Profiling of Customer Behavior
Profiling customers’ behavior has become increasingly important for many applications such as fraud detection, targeted marketing and promotion. Customer behavior profiles are cr...
Qiming Chen, Umeshwar Dayal, Meichun Hsu
IJCNN
2007
IEEE
15 years 4 months ago
Encoding Complete Body Models Enables Task Dependent Optimal Behavior
— Many neural network models of (human) motor learning focus on the acquisition of direct goal-to-action mappings, which results in rather inflexible motor control programs. We ...
Oliver Herbort, Martin V. Butz
ICIS
2003
14 years 11 months ago
Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of Location-Aware Advertising
Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...
Lih-Bin Oh, Heng Xu
ICISS
2009
Springer
15 years 4 months ago
A Framework for Behavior-Based Malware Analysis in the Cloud
Abstract. To ease the analysis of potentially malicious programs, dynamic behavior-based techniques have been proposed in the literature. Unfortunately, these techniques often give...
Lorenzo Martignoni, Roberto Paleari, Danilo Brusch...