The objective of the Market Blended Insight (MBI) project is to develop web based techniques to improve the performance of UK Business to Business (B2B) marketing activities. The a...
Landong Zuo, Manuel Salvadores, S. M. Hazzaz Imtia...
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
We conducted a survey of 155 participants to examine privacy concerns relating to the viewing of incidental information (i.e. traces of previous activity unrelated to the task at ...
The recent advances in web 2.0 technologies and the rapid adoption of smart phones raises many opportunities for public services to improve their services by engaging their users ...
Daisy Yoo, John Zimmerman, Aaron Steinfeld, Anthon...
According to many recent studies the effect of learning style on academic performance has been found to be significant and mismatch between teaching and learning styles causes lear...