Web personalization is the process of customizing a web site to the needs of each specific user or set of users. Personalization of a web site may be performed by the provision of ...
Magdalini Eirinaki, Dimitrios Mavroeidis, George T...
Today the World Wide Web is seen as an unique medium for interaction. Every organisation has or is about to have its own Web site, aiming to attract as much visitors as each one c...
In this paper, we present a new view on the data preparation in web usage mining. We concentrate on recovering individual usage behaviour from accessing records on web site. We de...
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...
In this paper, we present a model to obtain and analyze user profiles after a process of web usage mining where log files are processed. The web log files register the activity of...