In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg's repeat-buying theory to Web-based information products...
Andreas Geyer-Schulz, Michael Hahsler, Maximillian...
The paper systematically compares two feature extraction algorithms to mine product features commented on in customer reviews. The first approach [17] identifies candidate featu...
This article explicitly outlines an approach designed to allow optimal utilisation of Analytics in the industry setting. The paper focuses on the key stages of the Analytics proce...
In itself, the continuous exponential increase of the data-warehouses size does not necessarily lead to a richer and finer-grained information since the processing capabilities d...
Customer centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possibl...