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EOR
2010
219views more  EOR 2010»
14 years 9 months ago
The Attractive Traveling Salesman Problem
In the Attractive Traveling Salesman Problem the vertex set is partitioned into facility vertices and customer vertices. A maximum profit tour must be constructed on a subset of t...
Günes Erdogan, Jean-François Cordeau, ...
ICDM
2003
IEEE
91views Data Mining» more  ICDM 2003»
15 years 2 months ago
MPIS: Maximal-Profit Item Selection with Cross-Selling Considerations
In the literature of data mining, many different algorithms for association rule mining have been proposed. However, there is relatively little study on how association rules can ...
Raymond Chi-Wing Wong, Ada Wai-Chee Fu, Ke Wang
IADIS
2003
14 years 10 months ago
Assessing Web Usage Profiles
Today the World Wide Web is seen as an unique medium for interaction. Every organisation has or is about to have its own Web site, aiming to attract as much visitors as each one c...
Anália Lourenço, Orlando Belo
KDD
2002
ACM
166views Data Mining» more  KDD 2002»
15 years 9 months ago
Exploiting response models: optimizing cross-sell and up-sell opportunities in banking
The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. In recent years this approach has gained significant mome...
Andrew Storey, Marc-David Cohen
SDM
2004
SIAM
165views Data Mining» more  SDM 2004»
14 years 10 months ago
Visualizing RFM Segmentation
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
Ron Kohavi, Rajesh Parekh