Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
The Web is rapidly moving towards a platform for mass collaboration in content production and consumption. Fresh content on a variety of topics, people, and places is being create...
Yih-Farn Robin Chen, Giuseppe Di Fabbrizio, David ...
The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, disc...
As Web sites are now ordinary products, it is necessary to explicit the notion of quality of a Web site. The quality of a site may be linked to the easiness of accessibility and a...
This paper presents a surprising result: changing a seemingly innocuous aspect of an experimental setup can cause a systems researcher to draw wrong conclusions from an experiment...