The automatic identification of a user's task has the potential to improve information filtering systems that rely on implicit measures of interest and whose effectiveness ma...
Social media treats all users the same: trusted friend or total stranger, with little or nothing in between. In reality, relationships fall everywhere along this spectrum, a topic...
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
It has been well established in Cognitive Psychology that humans are able to strategically adapt performance, even highly skilled performance, to meet explicit task goals such as ...
Katherine Eng, Richard L. Lewis, Irene Tollinger, ...
The Cognitive Walkthrough for the Web (CWW) is a partially automated usability evaluation method for identifying and repairing website navigation problems. Building on five earlie...
Marilyn Hughes Blackmon, Muneo Kitajima, Peter G. ...