312 search results - page 12 / 63 » Simultaneous Ad Auctions |
WINE
2009
Springer
15 years 4 months ago
2009
Springer
In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a con...
119
click to vote
WINE
2010
Springer
14 years 7 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
INFOCOM
2006
IEEE
15 years 3 months ago
2006
IEEE
— In autonomous mobile ad hoc networks (MANET) where each user is its own authority, fully cooperative behaviors, such as unconditionally forwarding packets for each other or, ho...
AAIM
2009
Springer
14 years 7 months ago
2009
Springer
Most sponsored search auctions use the Generalized Second Price (GSP) rule. Given the GSP rule, they try to give an optimal allocation, an easy task when the only need is to alloca...
AAAI
2011
13 years 9 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...