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ICIS
2003
15 years 3 months ago
Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of Location-Aware Advertising
Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...
Lih-Bin Oh, Heng Xu
ICHIM
1997
118views more  ICHIM 1997»
15 years 3 months ago
Location Aware Mobile Interactive Guides: Usability Issues
This paper discusses the issues related to the application of wireless communication and positioning technologies to the development of hand-held electronic tour guides. These iss...
Jonathan Broadbent, Patrizia Marti