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65
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MKTSCI
2010
67views more  MKTSCI 2010»
14 years 10 months ago
An Empirical Investigation of Private Label Supply by National Label Producers
Xinlei (Jack) Chen, Om Narasimhan, George John, Ti...
64
Voted
MKTSCI
2010
68views more  MKTSCI 2010»
14 years 10 months ago
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
Rutger D. van Oest, Harald J. van Heerde, Marnik G...
57
Voted
MKTSCI
2008
64views more  MKTSCI 2008»
14 years 11 months ago
Building Brands
M. Berk Ataman, Carl F. Mela, Harald J. van Heerde
65
Voted
MKTSCI
2008
58views more  MKTSCI 2008»
15 years 11 days ago
Category Pricing with State-Dependent Utility
Jean-Pierre Dubé, Günter J. Hitsch, Pe...
69
Voted
MKTSCI
2010
82views more  MKTSCI 2010»
14 years 10 months ago
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua...