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ACMACE
2011
ACM
9 years 11 months ago
Player performance and in game advertising retention
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
Lindsay D. Grace, James Coyle
ACMACE
2011
ACM
9 years 11 months ago
WeQuest: scalable alternate reality games through end-user content authoring
Alternate Reality Games (ARGs) are interactive narrative experiences that engage the player by layering a fictional world over the real world. Mobile ARG stories are often geo-sp...
Andrew Macvean, Sanjeet Hajarnis, Brandon Headrick...
ACMACE
2011
ACM
9 years 11 months ago
Mobile 3D graphics and virtual reality interaction
Mobile devices such as smartphones and tablets offer great new possibilities for the creation of 3D games and virtual reality environments. However, interaction with objects in th...
Wolfgang Hürst, Matthias Helder
Human Computer Interaction
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