WOA
2004
13 years 6 months ago
2004
The management of one-to-one business interaction is challenged by the latency in the acquisition of information about the individual customer's preferences. Although sharing ...
SDM
2004
SIAM
13 years 6 months ago
2004
SIAM
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
IADIS
2003
13 years 6 months ago
2003
A conceptual business model using the electronic media for world commerce in the semiconductor industry is presented. The proposed model has a great potential to meet online custo...
IADIS
2003
13 years 6 months ago
2003
Creating value and continuously generating a positive Total Customer Experience (TCE) for customers is important for E-Commerce environments in order to attract and retain custome...
IAAI
2003
13 years 6 months ago
2003
AI has the potential to play an important role in the customer service field. By leveraging the high bandwidth of natural language customers will be able to state their intentions...
ECIS
2003
13 years 6 months ago
2003
Knowledge about customers is vital for supply chains in order to ensure customer satisfaction. In an ideal supply chain environment, supply chain partners are able to perform plan...
IQ
2004
13 years 6 months ago
2004
: Success in implementing a Customer Relationship Management (CRM) system requires close attention to data quality issues. However, most of the literature focuses on the quality of...
ECIS
2001
13 years 6 months ago
2001
Organisations are becoming increasingly more reliant on leveraging their information and knowledge to gain competitive advantage. The creation, storage and dissemination of inform...
ECIS
2001
13 years 6 months ago
2001
Customer centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possibl...
ECIS
2004
13 years 6 months ago
2004
The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. The us...