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ACMACE
2011
ACM
14 years 4 months ago
Player performance and in game advertising retention
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
Lindsay D. Grace, James Coyle
CHI
2004
ACM
16 years 5 months ago
3Book: a scalable 3D virtual book
This paper describes the 3Book, a 3D interactive visualization of a codex book as a component for digital library and information-intensive applications. The 3Book is able to repr...
Stuart K. Card, Lichan Hong, Jock D. Mackinlay, Ed...
CHI
2006
ACM
16 years 5 months ago
Answering why and why not questions in user interfaces
Modern applications such as Microsoft Word have many automatic features and hidden dependencies that are frequently helpful but can be mysterious to both novice and expert users. ...
Brad A. Myers, David A. Weitzman, Andrew Jensen Ko...
CHI
2005
ACM
16 years 5 months ago
Stencils-based tutorials: design and evaluation
Users of traditional tutorials and help systems often have difficulty finding the components described or pictured in the procedural instructions. Users also unintentionally miss ...
Caitlin Kelleher, Randy Pausch
CHI
2010
ACM
15 years 11 months ago
Transforming clinic environments into information workspaces for patients
Although clinic environments are a primary location for exchanging information with clinicians, patients experience these spaces as harsh environments to access, use, exchange, an...
Kenton T. Unruh, Meredith M. Skeels, Andrea Civan-...