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ICML
2009
IEEE
15 years 4 months ago
A novel lexicalized HMM-based learning framework for web opinion mining
Merchants selling products on the Web often ask their customers to share their opinions and hands-on experiences on products they have purchased. As e-commerce is becoming more an...
Wei Jin, Hung Hay Ho
62
Voted
KDD
2004
ACM
173views Data Mining» more  KDD 2004»
15 years 10 months ago
A microeconomic data mining problem: customer-oriented catalog segmentation
The microeconomic framework for data mining [7] assumes that an enterprise chooses a decision maximizing the overall utility over all customers where the contribution of a custome...
Martin Ester, Rong Ge, Wen Jin, Zengjian Hu
DATAMINE
2007
97views more  DATAMINE 2007»
14 years 9 months ago
Mining for trigger events with survival analysis
This paper discusses a new application of data mining, quantifying the importance of responding to trigger events with reactive contacts. Trigger events happen during a customer’...
Edward C. Malthouse
ADMA
2008
Springer
123views Data Mining» more  ADMA 2008»
15 years 3 months ago
Supporting Customer Retention through Real-Time Monitoring of Individual Web Usage
Customer retention is crucial for any company relying on a regular client base. One way to approach this problem is to analyse actual user behaviour and take proper actions based o...
Peter Hofgesang, Jan Peter Patist
SDM
2010
SIAM
129views Data Mining» more  SDM 2010»
14 years 7 months ago
Cross-Selling Optimization for Customized Promotion
The profit of a retail product not only comes from its own sales, but also comes from its influence on the sales of other products. How to promote the right products to the righ...
Nan Li, Yinghui Yang, Xifeng Yan