Merchants selling products on the Web often ask their customers to share their opinions and hands-on experiences on products they have purchased. As e-commerce is becoming more an...
The microeconomic framework for data mining [7] assumes that an enterprise chooses a decision maximizing the overall utility over all customers where the contribution of a custome...
This paper discusses a new application of data mining, quantifying the importance of responding to trigger events with reactive contacts. Trigger events happen during a customer’...
Customer retention is crucial for any company relying on a regular client base. One way to approach this problem is to analyse actual user behaviour and take proper actions based o...
The profit of a retail product not only comes from its own sales, but also comes from its influence on the sales of other products. How to promote the right products to the righ...