The "conversion rate" of spam -- the probability that an unsolicited e-mail will ultimately elicit a "sale" -- underlies the entire spam value proposition. How...
Chris Kanich, Christian Kreibich, Kirill Levchenko...
Mobile networks are becoming increasingly popular as a means for distributing information to a large number of users. In comparison to wired networks, mobile networks are distingu...
People come to online communities seeking information, encouragement, and conversation. When a community responds, participants benefit and become more committed. Yet interactions...
Jaime Arguello, Brian S. Butler, Elisabeth Joyce, ...
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
Nikolay Archak, Vahab S. Mirrokni, S. Muthukrishna...
The detection of repeated subsequences, time series motifs, is a problem which has been shown to have great utility for several higher-level data mining algorithms, including clas...