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124
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ADMA
2008
Springer
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Data Mining
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ADMA 2008
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Supporting Customer Retention through Real-Time Monitoring of Individual Web Usage
15 years 9 months ago
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www.few.vu.nl
Customer retention is crucial for any company relying on a regular client base. One way to approach this problem is to analyse actual user behaviour and take proper actions based o...
Peter Hofgesang, Jan Peter Patist
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