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    MKTSCI
    2011
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    Online Display Advertising: Targeting and Obtrusiveness
    14 years 8 months ago
    Online Display Advertising: Targeting and Obtrusiveness
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    We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
    Avi Goldfarb, Catherine Tucker
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    MKTSCI
    2011
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    Cross-Market Discounts
    15 years 8 days ago
    Cross-Market Discounts
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    Marcel Goic, Kinshuk Jerath, Kannan Srinivasan
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    152
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    MKTSCI
    2011
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    Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
    15 years 8 days ago
    Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
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    Christophe Van den Bulte, Raghuram Iyengar
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    156
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    MKTSCI
    2011
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    Opinion Leadership and Social Contagion in New Product Diffusion
    15 years 23 days ago
    Opinion Leadership and Social Contagion in New Product Diffusion
    Download  marketing.wharton.upenn.edu
    Raghuram Iyengar, Christophe Van den Bulte, Thomas...
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    159
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    MKTSCI
    2011
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    Brands: The Opiate of the Nonreligious Masses?
    15 years 23 days ago
    Brands: The Opiate of the Nonreligious Masses?
    Download  faculty.fuqua.duke.edu
    Ron Shachar, Tülin Erdem, Keisha M. Cutright,...
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