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171
Voted
ICMB
2007
IEEE
157views Business» more  ICMB 2007»
15 years 10 months ago
Estimating the Capacity of the Location - Based Advertising Channel
Delivering “relevant” advertisements to consumers carrying mobile devices is regarded by many as one of the most promising mobile business opportunities. The relevance of a mo...
Gyözö Gidófalvi, Hans Ravnkj&aeli...
143
Voted
ICMB
2007
IEEE
144views Business» more  ICMB 2007»
15 years 7 months ago
Augmented Reality 3D Interactive Advertisements on Smartphones
Whilst Augmented Reality (AR) has been a prevalent research topic it has proved difficulty to implement and apply in commercial situations as it generally requires complex and exp...
Fadi Chehimi, Paul Coulton, Reuben Edwards
133
Voted
ICMB
2007
IEEE
139views Business» more  ICMB 2007»
15 years 10 months ago
An Assessment of NFC for Future Mobile Payment Systems
In this paper, we present an assessment of NFC (Near Field Communication) for future mobile payment systems. NFC is expected to become a very trendy technology for mobile services...
Jan Ondrus, Yves Pigneur
111
Voted
ICMB
2007
IEEE
136views Business» more  ICMB 2007»
15 years 10 months ago
The Emergence of the Mobile Enterprise: A Value-Driven Perspective
The mobile enterprise is an emerging organizational form that has resulted in a paradigm shift of how business is done. However, only little theoretical work has been done to expl...
Rahul C. Basole
106
Voted
ICMB
2007
IEEE
135views Business» more  ICMB 2007»
15 years 10 months ago
Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach
Key Pousttchi, Dietmar G. Wiedemann
Business
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