178
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ICMB
15 years 10 months ago
2007 IEEE 
Delivering “relevant” advertisements to consumers carrying mobile devices is regarded by many as one of the most promising mobile business opportunities. The relevance of a mo...
148
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ICMB
15 years 8 months ago
2007 IEEE
Whilst Augmented Reality (AR) has been a prevalent research topic it has proved difficulty to implement and apply in commercial situations as it generally requires complex and exp...
141
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ICMB
15 years 10 months ago
2007 IEEE 
In this paper, we present an assessment of NFC (Near Field Communication) for future mobile payment systems. NFC is expected to become a very trendy technology for mobile services...
117
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ICMB
15 years 10 months ago
2007 IEEE
The mobile enterprise is an emerging organizational form that has resulted in a paradigm shift of how business is done. However, only little theoretical work has been done to expl...
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