137
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ICMB
15 years 6 months ago
2007 IEEE 
Delivering “relevant” advertisements to consumers carrying mobile devices is regarded by many as one of the most promising mobile business opportunities. The relevance of a mo...
104
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ICMB
15 years 3 months ago
2007 IEEE
Whilst Augmented Reality (AR) has been a prevalent research topic it has proved difficulty to implement and apply in commercial situations as it generally requires complex and exp...
101
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ICMB
15 years 6 months ago
2007 IEEE 
In this paper, we present an assessment of NFC (Near Field Communication) for future mobile payment systems. NFC is expected to become a very trendy technology for mobile services...
ICMB
15 years 6 months ago
2007 IEEE
The mobile enterprise is an emerging organizational form that has resulted in a paradigm shift of how business is done. However, only little theoretical work has been done to expl...
ICMB
15 years 6 months ago
2007 IEEE  |
Business