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ACMICEC
2007
ACM
303views ECommerce» more  ACMICEC 2007»
15 years 4 months ago
Impact of social influence in e-commerce decision making
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
Young Ae Kim, Jaideep Srivastava
ACMICEC
2007
ACM
245views ECommerce» more  ACMICEC 2007»
15 years 4 months ago
Keyword generation for search engine advertising using semantic similarity between terms
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
Vibhanshu Abhishek, Kartik Hosanagar
ACMICEC
2007
ACM
225views ECommerce» more  ACMICEC 2007»
15 years 4 months ago
The game of scale: decision making with economies of scale
While diffusion of innovation topics in economics and majority games in game theory have been widely studied, the impact of economy-of-scale effects in aggregated decision making ...
Christopher J. Hazard, Peter R. Wurman
ACMICEC
2007
ACM
220views ECommerce» more  ACMICEC 2007»
15 years 4 months ago
Asymptotically optimal repeated auctions for sponsored search
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
Nicolas S. Lambert, Yoav Shoham
ACMICEC
2007
ACM
201views ECommerce» more  ACMICEC 2007»
15 years 4 months ago
Bid based scheduler with backfilling for a multiprocessor system
We consider a virtual computing environment that provides computational resources on demand to users with multiattribute task descriptions that include a valuation, resource (CPU)...
Inbal Yahav, Louiqa Raschid, Henrique Andrade
ECommerce
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