106
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WINE
15 years 7 months ago
2009 Springer 
We argue that users in social networks are strategic in how they post and propagate information. We propose two models — greedy and courteous — and study information propagatio...
WINE
15 years 7 months ago
2009 Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
102
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WINE
15 years 5 months ago
2009 Springer 
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
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Economy